I love makeup (obviously). I adore vintage. I respect and admire women who create their business from the ground up. Is it any wonder I'm a huge fan of The Balm?
The style is frothy retro, with just enough animal-print to balance out the pink, and a sleeker look than the kitsch evinced by a brand like Benefit.
The product that sucked me into the brand was the Shady Lady palette. Priced at just about 40$ at the time, it's a collection of nine absolutely gorgeous eyeshadows that represent a very practical range of shades. Nothing too flashy or bright, but a great selection of mid to deep colors that can create both a daytime-appropriate and more intense looks.
The style is frothy retro, with just enough animal-print to balance out the pink, and a sleeker look than the kitsch evinced by a brand like Benefit.
The product that sucked me into the brand was the Shady Lady palette. Priced at just about 40$ at the time, it's a collection of nine absolutely gorgeous eyeshadows that represent a very practical range of shades. Nothing too flashy or bright, but a great selection of mid to deep colors that can create both a daytime-appropriate and more intense looks.
There is not a failed color among them. These are swatched on bare, primer-free skin - the pigmentation is just THAT good. In fact, with the dark green and dark blue, it was almost too much pigmentation - they are fantastic for a smoky eye or as eyeliner, and otherwise require a judicious hand.
The texture of all of them is both dense and silky, though not too creamy, and they wear beautifully.
If I were to voice any criticism, it would be that I wish there were more light colors for highlight purposes, and that this palette is unfortunately no longer available.
However! The Balm did recently come out with Shady Lady 2.0, which does indeed feature more light colors, as well as a few more vivid shades. Each of the eyeshadows in the original palette are also still available in individual form, so all is not lost. (In fact, that's a great way of offering customers a chance to try the range - smaller pans, very reasonable price - and then still have them available for purchase in single form.)
The texture of all of them is both dense and silky, though not too creamy, and they wear beautifully.
If I were to voice any criticism, it would be that I wish there were more light colors for highlight purposes, and that this palette is unfortunately no longer available.
However! The Balm did recently come out with Shady Lady 2.0, which does indeed feature more light colors, as well as a few more vivid shades. Each of the eyeshadows in the original palette are also still available in individual form, so all is not lost. (In fact, that's a great way of offering customers a chance to try the range - smaller pans, very reasonable price - and then still have them available for purchase in single form.)
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